The longest-running book marketing podcast in the world. This is the show for writers who want to build their platform, sell more books, and change the world with writing worth talking about. Whether you self publish or are with a traditional house, this podcast will make book promotion fun and easy. Thomas Umstattd Jr. interviews publishers, indie authors, and bestselling traditional authors about how to get published and sell more books.
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episode 361: Why Many People Are Afraid to Buy Books (Marketing Psychology)
Find out how a powerful marketing tool of loss aversion can be an ally for authors and not an enemy of sales.
You can find the blogpost version of this episode HERE.
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