Conversations with brand builders who seduce, rather than sell, add myth to the material and let their brands shine - we call them Ueber-Brands. Go to www.ueberbrands.com for rich podcast notes, pictures, further reading and for our blog. We appreciate comments and (good) ratings ;-)
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Lakrids – A Liquorice Brand To Long For – Interview with Peter Husted Sylvest, Director of Sales
If you are familiar with the ‘Hero’s Journey’ as described by Joseph Campbell, then the trials and tribulations Johan Buelow went through to concoct and share the perfect batch of liquorice – and create a thriving company on the way – will sound mighty familiar. It … Continue reading →