Kickstart the conversation is the podcast that aims to provide insight and strategies for entrepreneurs to attract ideal clients and grow their business through leads, lists and leverage. Host, Catharine O’Leary, the ‘Quiz Queen” shares her corporate market research and consumer insights experience to help you understand consumer behavior and develop effective marketing strategies. From lead generation to email marketing to venture partnering, Kickstart the Conversation will feature success entrepreneurs who discuss their tactics and techniques as well as provide real-world examples and actionable steps for you to implement into your business. Are you ready to be part of a community of like-minded individuals who are committed to growing their business and help each other succeed? Are you ready to “Kickstart The Conversation”?
https://kickstart-the-conversation.captivate.fm
episode 3: Using Quizzes to Attract Qualified Leads Automatically
In this episode of Kickstart the Conversation, host Catharine O’Leary, aka the Quiz Queen, talks about how quizzes can be an effective system for attracting qualified leads automatically. Catharine starts by highlighting the challenges of lead generation, including the frustration of dealing with unqualified leads who are not interested in your products or services. She then introduces the Problem-Agitate-Solution (PAS) framework, which is a tried-and-true marketing strategy that can be used to create effective quizzes for lead generation.
Catharine provides a step-by-step guide on how to create a quiz that is targeted to your ideal client and their specific problem or desire. She emphasizes the importance of identifying the problem that your ideal client is facing, agitating their pain points, and offering a solution to their problem. She also provides tips on how to create targeted questions that will help qualify your leads and make your quiz visually appealing and easy to navigate.
Catharine showcases Toni's success story in attracting and converting qualified leads through the use of intentional questions and customized offers. Toni struggled with lead generation and wasted time on calls with potential clients who weren't a good fit for her speaker training services. By using a well-designed quiz and asking targeted questions, Toni was able to quickly identify those who needed more training, those who needed a nudge to get on more stages, and those who were ready for bigger and more influential opportunities. This helped Toni offer customized solutions and support to her clients, reducing the time spent on calls that didn't lead to conversions.
Catharine also highlights the importance of creating a quiz that is targeted to fulfill a desire. She provides an example of how coaches can use a quiz to highlight their coaching superpower and offer customized solutions to their clients.
Finally, Catharine encourages listeners to take action and start creating their own quiz using the PAS framework. She invites listeners to reach out to her at kickstarttheconversation.com if they need any help getting started on the road to attracting the best clients with the best questions.
What is the Best Quiz for Your Biz?
Take this FREE 60-second Quiz to Find Out: quizformybiz.com.
About the Host:
Catharine O'Leary is a dynamic speaker, author, and entrepreneur with a wealth of experience in market research, consumer insights, and innovative marketing strategies. She's known as the "quiz queen" and is an expert at asking the right questions to connect with ideal clients and boost business growth. With over three decades of corporate experience, Catharine is passionate about helping entrepreneurs have better conversations with their ideal clients and grow their business with cutting-edge marketing strategies.
https://catharineoleary.com/
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