Weekly podcast with cohosts Kara Kharmah of Simon Says Booking & Publicity and Erwin Schemankewitz of Ever Upward Entertainment. Discussions about music marketing and the music industry. Interviews with musicians and industry professionals for a boots on the ground perspective. This week's guest: Carly Shields of Jet Trails Media. The conversation centers around how to position your band to be attractive to festivals, how to get fans to come to your set and how to engage with fans at festivals, making the most of your festival play. Visit www.engageyourfanbase.com for more tips on demystifying music marketing!