Business Side of Music

The Business Side of Music is an interview show designed to help independent artists and songwriters better understand and navigate the music industry. 45-year industry veteran, Bob Bender talks to successful guests from every corner of the industry about their careers to discover the things they did right as well as the lessons they learned from any mistakes they made.


Super Serve Your Fans

Whether you're a new artist, or an established act, your fan base is one of your most important assets to have. But what does it take to not only gain fans, but retain them, and have them become devoted followers? You have to "Super Serve" them.

Meet August Pog Mota who is the Director of Fan Loyalty for 10th Street Entertainment. His job is to create, nurture, and grow the relationship between Artists and their fans through Loyalty Programs. Whether you’re a novice Artist in need of enticing new fans, or a successful Artist capable of having a paid-subscription Fan Club, August works to employ campaigns and strategies that will not only make your fans appreciate and love your art even more, but also cause them to spend more money on your brand. 1,000 diehard fans who spend $100 on you a year is more important than 100,000 casual fans who occasionally stream your music for free.

With offices in Los Angeles, New York, and Nashville, 10th Street Entertainment is one of the leading entertainment management and marketing companies globally, adept at developing and executing creative ideas in an ever-changing media landscape. The company employs a dedicated team that creates robust, forward-thinking marketing campaigns driven by innovative content based on audience research and digital trends. With offices in Los Angeles, New York, and London, 10th Street is consistently recognized as a leader in the industry across multiple genres.

© 2023 Lotta Dogs Productions LLC

  • Showrunner and Executive Producer Emeritus: Tom Sabella

  • Producer and Host (the guy who has a face for podcasting): Bob Bender

  • Management Representation: Chuck Thompson for Thompson Entertainment Group, LLC

  • Co-Producer - Audio/Video Editor (the man behind the curtain): Mark Sabella

  • Director of Video and Continuity (the brains of the entire operation): Deborah Halle

  • Marketing and Social Media (all knowing): Sarah Fleshner for 362 Entertainment

  • All Around Problem Solver (and Mental Health Therapist for us): Connie Ribas

  • Recorded inside what could be an old beat up Airstream Trailer located somewhere on what’s left of Music Row in Nashville TN (Man we sure do miss Noshville, and the Longhorn Steakhouse)

  • Mixed and Mastered at Music Dog Studios in Nashville, TN

  • Editing and Post at Midnight Express Studio located in Olian, NY

  • Production Sound Design: Keith Stark

  • Voice Over and Promo: Lisa Fuson

Special Thanks to the creator and founder of the podcast, Tom Sabella, along with Traci Snow for producing and hosting over 100 episodes of the original "Business Side of Music" podcast and trusting us to carry on their legacy.


If you would like to be a guest on the show, please submit a request to:

If you’re interested in becoming a sponsor for the show, let us know and we’ll send you a media / sponsorship kit to you. Contact us at

The views, thoughts, and opinions expressed on this show provided by the guest(s), are those of the guest(s) own, and do not necessarily represent the views, thoughts, and opinions of the host or producers of this podcast. The material and information presented here is for general information purposes only. The Business Side of Music’s name and all forms and abbreviations are the property of its owner (Lotta Dogs Productions LLC), and its use does not imply endorsement of or opposition to any specific organization, product, or service.

Copyright © 2023 Lotta Dogs Productions, LLC, All rights reserved.


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 2023-04-11  28m