Decoder is a show from The Verge about big ideas — and other problems. Verge editor-in-chief Nilay Patel talks to a diverse cast of innovators and policymakers at the frontiers of business and technology to reveal how they’re navigating an ever-changing landscape, what keeps them up at night, and what it all means for our shared future.
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Brightdrop isn’t just selling electric vans — it's redesigning delivery
Travis Katz is the CEO of BrightDrop, a subsidiary of GM that makes electrified delivery vans with an eye toward rebooting all of how delivery works. BrightDrop has pretty big partnerships already, with names like FedEx, Verizon, and Walmart committed to its Zevo 600 van, and it’s got big ideas for making the steps from the van to your door more efficient as well with something called e-carts.
Katz says there’s a huge demand for delivery especially as online shopping keeps getting bigger, but the transportation network is at capacity, and you can’t just keep throwing more trucks and drivers on the road, or making city streets wider. His plan is to redesign the entire system to make it more efficient. So I wanted to know how he’s attacking that problem and making it manageable, all while getting buy-in from customers that won’t really accept delays or increased costs.
BrightDrop is a wholly owned subsidiary of General Motors, so I also wanted to know how that works, what he gets from being part of the big company, and which parts slow him down. Lots of classic Decoder stuff in this one.
Links:
GM’s electric delivery van just set a world record — with me riding shotgun - The Verge
Transcript: https://www.theverge.com/e/23451134
Credits:
Decoder is a production of The Verge and part of the Vox Media Podcast Network.
It was produced by Creighton DeSimone and Jackie McDermott with help from Hadley Robinson and it was edited by Callie Wright.
The Decoder music is by Breakmaster Cylinder. Our Editorial Director is Brooke Minters and our Executive Director is Eleanor Donovan.
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