Apple Talk focuses on in-depth industry analysis and critique of Apple and related companies. Every week Michael Gartenberg, Serenity Caldwell, Rene Ritchie, and guests dive deep into the latest news, biggest trends, and most important issues at the intersection of culture and personal technology.
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10: The iPad story
What's the iPad story? Gartenberg, Caldwell, and Ritchie discuss the narratives Apple has — and hasn't — used to not only sell iPads, but sell the *idea* of iPads.