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How Business Can be a Force for Good [Audio]
Speaker(s): Nick Giles, Michael Hayman | Editor's note: We apologise for the poor audio quality of this podcast. Owing to a technical problem the question and answer session has been removed. Business as usual is over. Belief is the new currency and to succeed you must follow new rules: purpose as the route to profit; mind share to gain market share. At this event you will discover the secrets of some of the world's most renowned business leaders, and find out how to harness the power of purpose to win in business. Michael Hayman (@michaelhayman) and Nick Giles (@nick_giles) are the co-authors of Mission: How the Best in Business Break Through and the co-founders of Seven Hills, the highly acclaimed campaigns firm founded to generate momentum for Britain’s explosive growth companies and most exciting entrepreneurs. Michael is an alumnus of LSE. Erik Eyster is a Reader in Economics, and Academic Director of the LSE Summer School at LSE.