Get the best of business to business sales, marketing, and leadership strategies. Join host Sean Campbell as he interviews experts in B2B marketing, B2B sales, and leadership.
http://www.b2brevealed.com
Inside Sales Needs Ammo - Are Competitive Intelligence Teams Listening?
During this podcast, we cover:
- Why competitive intelligence teams should pay attention to inside sales teams.
- Why B2B inside sales isn't the telesales of old.
- Why your "competitive" content needs to have the right structure and information to help inside B2B sales reps.
- Why many inside sales teams are true end-to-end sales team in their own right and what that means for competitive enablement.
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