Get the best of business to business sales, marketing, and leadership strategies. Join host Sean Campbell as he interviews experts in B2B marketing, B2B sales, and leadership.
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Competitive Intelligence Must Adapt – B2B Sales and Marketing in 2015 - An Interview with Brent Adamson of CEB
During this podcast, Sean talks with Brent Adamson, Managing Director at the Corporate Advisory Board (CEB).
- How B2B companies are buying differently in 2015.
- Why 57% of the buyers journey is inherently digital.
- Is Win/Loss the right thing to consider anymore?
- Why in today's world, it's even more important to consider the customer's journey
- Why you may need to "unteach" your customers.
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