Get the best of business to business sales, marketing, and leadership strategies. Join host Sean Campbell as he interviews experts in B2B marketing, B2B sales, and leadership.
http://www.b2brevealed.com
Building a Bridge - Uniting Competitive Intelligence and Market Research efforts.
During this podcast, we cover a variety of reasons why CI pros need to build a bridge between themselves and their company's market research team. This includes:
- How you can marry the customer-centric view of MR with the outward view of CI.
- Who wins the most when you build the bridge between MR and CI.
For more episodes focused on competitive intelligence and market intelligence tips go to: www.cascadeinsights.com/resources