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6 Essential Truths of Competitive Intelligence Collection and Analysis
During this podcast, we cover the six essential truths of competitive intelligence collection and analysis:
- What someone thinks about the competitive intelligence collection and analysis effort is going to deeply impact how they go about conducting the effort.
- Intelligence failures do not come from a failure to connect A to B to C but from a failure to look at underlying trends, forces, and assumptions.
- Good analysis makes the complex comprehensible which is not the same thing as simple.
- There is no substitute for knowing the domain, industry, etc. that you are doing analysis on.
- Intelligence starts when we stop reporting on events and start explaining them.
- Managers of intelligence teams get the behavior they reward - reward explanation over simple reportage.
For more episodes focused on competitive intelligence and market intelligence tips go to: www.cascadeinsights.com/resources