Get the best of business to business sales, marketing, and leadership strategies. Join host Sean Campbell as he interviews experts in B2B marketing, B2B sales, and leadership.
http://www.b2brevealed.com
How to do Win-Loss Studies the Right Way....
During this podcast, we cover a few tips for conducting Win-Loss studies the right way.
- How to get a complete picture of what's going on out there, and how to avoid isolating on any single deal.
- The importance of looking at the entire sales process and not just isolating on things such as rep behavior and price.
For more detail on these topics or on competitive intelligence in general go to www.cascadeinsights.com/resources.