Get the best of business to business sales, marketing, and leadership strategies. Join host Sean Campbell as he interviews experts in B2B marketing, B2B sales, and leadership.
http://www.b2brevealed.com
How to use web data the right way - 3 tips for success
During this podcast, we cover 3 tips for using web data the right way in your next competitive intelligence or market research project.
- How to treat data sources such as LinkedIn and Job Postings as a database first and a website second.
- The importance of developing a good taxonomy before you begin any search efforts.
- Why API's matter when it comes to grabbing lots of data
For more detail on these topics or on competitive intelligence in general go to www.cascadeinsights.com/resources.