One is Greater than Zero
People ask me all the time, "How do I get covered in the New York Times, or how do I get that meeting with that CEO?" My response? 1 is greater than 0. What I mean by this is that people underestimate the steps it takes to get to the biggest places in the world. It just doesn't happen over night. You've got to put in the work and you've got to continuously provide value to whomever you're trying to reach, be it an audience of a million, or an audience of 1. If you want to get the prominent news coverage or that high-profile meeting with today's luminaries, you need to do a lot of the little things to build up your cadence to actually get those opportunities. Because people have seen me on shows like Ellen, or Conan, The Today Show, or CNN, they often ask how they could get those opportunities for themselves, and the hard truth of it all is that you've got to earn it. You've got to put in the time to get asked to get that coverage. Before I was ever covered by any of these big names, I was doing interviews and appearances on shows that only received 1, or 19 or 137 views. But why? Why would I do that? Because those few views, that extra one view, is so much greater than none at all. So, are you willing to take ten minutes to get 150 views? Because I am. It's not always about the width or the size of the platform. It's about the value you're providing to the people who took the time out of their lives to listen to you. Whether that's a group of ten or one hundred, or one million - It's all the same. And the value you set out to provide each time should remain as such. So my advice is to put in the work and do all of the little things that you don't want to do. Nothing is going to come easy so stop looking for that one golden moment. Work on expanding your reach and building your network through the value you can provide, regardless of the "reach" or the audience that may be present. Intent trumps all. And if you stick with that notion, there may just be that one person in that crowd of 5, 10, 15 people who can drastically change the course of your journey.