The Digiday Podcast is a weekly show on the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.
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Food52’s Bridget Williams: The scale era in media is waning
Food52’s Bridget Williams joins the Digiday Podcast to discuss why scale is often overrated in digital media. At Food52, the Business Insider veteran is trying to build the “anti-Business Insider” that ignores scale in favor of a vertical approach that prizes deep connections with a passionate audience.