The Digiday Podcast is a weekly show on the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.
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Atlas Obscura's David Plotz on building distinctive media brands in the age of platforms
David Plotz is a digital media veteran, dating back to when he joined Slate in 1996. Now the CEO of Atlas Obscura, Plotz is focused on building a differentiated media brand around the idea that everyone’s an explorer of the world. That’s harder than ever in the world of platforms, Plotz explained on this week’s episode of the Digiday Podcast. “When Facebook is the primary content delivery system, are you going to be able to thrive as a distinctive publisher,” he said.