The Digiday Podcast is a weekly show on the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.
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NewCo's John Battelle: Media's in a "phase shift"
The rules of engagement between publishers and platforms continue to be written. John Battelle, a media industry veteran, believes the media world is in the midst of a period of “chaos,” as it navigates this uncertainty. Ultimately, however, Battelle is optimistic that processes and systems will come into place that don’t swing the balance of power too far in the platforms’ direction.