The Digiday Podcast is a weekly show on the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.
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GroupM's Rob Norman: Advertisers still have doubts on Facebook
It might seem like Facebook’s world, but GroupM chief digital officer Rob Norman said on the Digiday Podcast that advertisers still have questions about whether ads are even welcomed there. On video, in particular, advertisers struggle to compare impressions on Facebook with TV commercials. Those doubts will keep Facebook from competing for TV budgets, Norman predicted.