The Digiday Podcast is a weekly show on the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.
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MediaLink's Wenda Harris Millard on the growth of programmatic
Ad dollars are shifting to programmatic channels. Ad blocking is on the rise. In an increasingly converging media landscape, everyone is your competition. But in this week’s episode of The Digiday Podcast, longtime consultant Wenda Harris Millard, president and COO of MediaLink, sees much to be hopeful about. Marketers are beginning to see the benefits of intelligent use of data. Programmatic can increase publisher CPMs. And while she’s concerned about ad blocking, she thinks it ultimately will result in fewer, better ads.