The Digiday Podcast is a weekly show on the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.
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GE's Katrina Craigwell
Katrina Craigwell, GE's director of global content and programming, discusses how the brand finds the right platforms and cultural moments for engaging with its fans, driven by its vibrant creative and entrepreneurial culture, on this week’s episode of the Digiday Podcast. She also talks about how GE emphasizes on partnering with the right partners for different content, and why influencers are important assets for brands. "As traditional brand marketers, we get a little hung up," she said.