The Digiday Podcast is a weekly show on the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.
http://www.digiday.com
Chobani's CMO Peter McGuiness
Peter McGuinness, CMO at Chobani, discusses how the brand’s young, creative and entrepreneurial culture is helping it keep innovation alive on this week's episode of the Digiday Podcast. Innovation aside, Chobani also emphasizes content, producing a considerable amount in-house that speak to its philosophy of healthy living. "We are storytellers at heart, and we guard that," said McGuinness.