The Digiday Podcast is a weekly show on the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.
http://www.digiday.com
Time Inc's Scott Havens
In the 18 months since joining the company, M Scott Havens has helped Time Inc. double down on video and explore ecommerce, launch new digital-only properties, push paywalls and invest in tech. “Transitions take a while,” he said on this week's Digiday Podcast. “We’ve dramatically increased the scale of our digital operation. We’ve dramatically increased the monetization of that digital platform, acquired a bunch of new businesses.” One key takeaway: If you're still calling yourself a magazine company, you're "probably doomed."