Gerry Graf and Barney Robinson, founders of indie agency Barton F Graf 9000 joined us on the Digiday Podcast to talk about Cannes, which they both agree is kind of "silly." Robinson, the "business" mind of the equation, said that he's very excited about the creative possibilities of ad tech. These days, the duo is focused on "giving back" the community -- they got a lot of help from the likes of David Droga when they started out, and according to Robinson, it's "an obligation to pay it forward."