The Digital Marketing Podcast

An advert free, Weekly digital marketing podcast with listeners in over 180 countries worldwide, The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Digital Marketing and E-commerce Expert, Ciaran Rogers and Award Winning Author and Speaker, Daniel Rowles. Find out more at TargetInternet.com

https://www.targetinternet.com/digital-marketing-podcasts/

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How to run a Successful Social Media Customer Service Operation


In episode 66 Ciaran talks to Bian Salins, Head of Social Media Innovation for BT Customer Service. An experienced social media practitioner and visionary, Bian heads up the team who manage  @BTCare,  BT's hugely successful social media customer service channel. Ciaran met Bian at the recent Social Media Influence conference in London where Bian was a guest speaker.  Inspired by her presentation and story, Ciaran grabbed this interview during the lunch break and talks to Bian about the unique way she set about creating her team. We also discover some of great insights into how to successfully manage social media customer service and how to navigate challenging social media situations within a huge telecommunications corporation.


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 2012-06-26  17m