On this episode Bella speaks with Marcus Sheridan, a former pool guy turned digital sales and marketing expert. He is the President of The Sales Lion and a Partner at River Pools and Spas.
Bella and Marcus discuss:
* The philosophy of “They ask, you answer”
* Why business owners are afraid of just giving honest answers to potential customers
* The five subjects that move the economy.
* The dangers of “Ostrich marketing”
* How important video is becoming to the marketing process
* Assignment selling
* Face to face sales appointments without you being there.
Marcus Sheridan’s book: They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer (available on Amazon)
Masable rates it as the #1 Business book and the New York Times calls Marcus
You can find out more about Marcus at https://www.thesaleslion.com.
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