Exploring the biggest questions of our time with the help of the world's greatest thinkers. Host Manoush Zomorodi inspires us to learn more about the world, our communities, and most importantly, ourselves.Get more brainy miscellany with TED Radio Hour+. Your subscription supports the show and unlocks a sponsor-free feed. Learn more at plus.npr.org/ted
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#795: Is Record Breaking Broken?
The Guinness Book of World Records had a problem. It was a book. And books aren't selling as well as they used to. So Guinness changed what they were selling, and who they were selling to.