Freakonomics co-author Stephen J. Dubner uncovers the hidden side of everything. Why is it safer to fly in an airplane than drive a car? How do we decide whom to marry? Why is the media so full of bad news? Also: things you never knew you wanted to know about wolves, bananas, pollution, search engines, and the quirks of human behavior.
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Most people don't enjoy the simple, boring act of putting money in a savings account. But we do love to play the lottery. So what if you combine the two, creating a new kind of savings account with a lottery payout?
Wie bekommt man die Menschen zum Sparen? Wieso geben sie soviel Geld für Glücksspiele, Wette und Lotto aus? Sollte man beides vielleicht einfach mal kombinieren?