Conversations with brand builders who seduce, rather than sell, add myth to the material and let their brands shine - we call them Ueber-Brands. Go to www.ueberbrands.com for rich podcast notes, pictures, further reading and for our blog. We appreciate comments and (good) ratings ;-)
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A Brand Built On ‘Less’? – Interview with Brandless co-founder Tina Sharkey
‘Brandless’ is the only ‘brand’ you can buy at the eponymous e-grocer that carries the same name. As co-founder Tina Sharkey explains, young ‘Brandless’ is not about the absence of identity or meaning and being a brand in that sense. … Continue reading →