Boss Level Podcast

Boss Level is a podcast on people and organizations aiming for the boss level. Boss level is the status a person or an organization achieves by making a better quality of life for themselves and others by doing what they need to do regardless of all the haters and obstacles out there.



episode 49: Annu Nieminen and The Upright Project

My guest for this episode is Annu Nieminen, the CEO and founder of The Upright Project. We talk about Annu's work history at McKinsey and Kasvuryhmä and about Annu's newest project, The Upright Project. Currently we measure companies using mainly financial indicators and, obviously, that’s just one piece of the pie. The Upright Project is trying to fix that and is working on building ways to measure the impact of companies more holistically. Basically they’re hoping to create a set of metrics for the companies impact on the environment, on knowledge, on society and on the health of its employees. I met Annu some years ago and I really enjoy having discussions with her since she is sharp as a knife and very passionate about her work. Hope you enjoy this episode too! Sponsor link

  • Reaktor Breakpoint -conference:
Links for the episode:
  • The Upright Project's website
  • Annu Nieminen's Twitter
  • Kasvuryhmä's website
Links for the podcast:
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  • Twitter:
  • iTunes:
  • Website:
  • Sami Honkonen on Twitter:
  • Sami’s website:
  • Sami’s blog:


 2018-03-13  38m