The Digital Marketing Podcast

An advert free, Weekly digital marketing podcast with listeners in over 180 countries worldwide, The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Digital Marketing and E-commerce Expert, Ciaran Rogers and Award Winning Author and Speaker, Daniel Rowles. Find out more at



episode 186: What is Facebook Messenger Marketing?

Digital Marketing Podcast listener Jayden Maharaj from Axis Marketing talks us through Facebook Messenger Marketing. What is it? How does it work? And how can it be used effectively to help drive one to one communication with your audience at scale? Based In Vancouver Canada, Jayden and his team have been assisting businesses to set up effective social media advertising programs designed to build more business and have been effectively harnessing Facebook Messenger for their clients over the last 12 months. Making use of Facebook Messenger and automating a number of one to one conversations using Messenger Bot services like ManyChat or Chat Fuel can be a great way to introduce new customers to your product offerings. By combining the reach and demographic targeting of Facebook ads with the ultra high engagement rates seen within Messenger powered marketing campaigns, Jayden and his team have discovered a channel which when set up and configured correctly can really outperform your email campaigns. Listen in and find out how to harness the power of Facebook Messenger for your marketing. Useful Links Axis Marketing ManyChat ManyChat Notes on GDPR Compliance Chat Fuel Shopify Recart App  


 2018-05-28  21m