MacVoices Video

Chuck Joiner talks with the most interesting and influential people in the Mac industry, as well as the individuals who are out there making it happen on the front lines of the global Mac community.

http://macvoices.com

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episode 145: MacVoices #18145: WWDC/AltConf - Yaroslav Stepanenko of MacPaw on Software Marketing Successes


At AltConf in San Jose, Yaroslav Stepanenko, Product Marketing Manager for MacPaw, talks about the AltConf experience, from the keynote to the sessions and labs, and why it is actually better in some ways. Yaroslav also discusses a session he delivered on how to successfully market apps. Writing code is one thing...marketing the app to the world is another, and MacPaw has lots of experience with their own apps as well as the Setapp subscription service.

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 June 14, 2018  10m