The Creative Penn Podcast For Writers

Information, inspiration and interviews on writing, self-publishing, book marketing and making a living with your writing. If you need help with writing your book, or you want to learn how to navigate the new world of publishing and book marketing, then join Joanna Penn and her guests every Monday. Also covers the business of being a writer and how to make money with your books.

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Book Cover Design And Entrepreneurship With Derek Murphy


OLD POST ALERT! This is an older post and although you might find some useful tips, any technical or publishing information is likely to be out of date. Please click on Start Here on the menu bar above to find links to my most useful articles, videos and podcast. Thanks and happy writing! – Joanna Penn
There are two things that are non-negotiable in my opinion for indie authors who want to sell books.
Professional editing and professional cover design.
In today's episode, I talk about book cover design with Derek Murphy, who designs all my book covers, plus we discuss the importance of artists also being entrepreneurial.
In the intro, I talk about my writing updates on Gates of Hell and One Day in New York, as well as the STORY conference I am going to with Robert McKee. I also mention the Christmas thriller giveway – win 12 print books here. I'm speaking in Auckland, New Zealand on Tues 16 Dec, click here for more details, as well as at PubSenseSummit in Charleston in March 2015.
This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors.
Kobo’s financial support pays for the hosting and transcription, and if you enjoy the show, you can now support my time on Patreon. Thank you!
Derek Murphy is an author, cover designer and entrepreneur at Creativindie.com, as well as working on his PhD in Literature.
You can listen above or on iTunes or Stitcher, watch the interview on YouTube, or read the notes and links below.

* Derek talks about his background in writing, studying at Taiwan University and his life abroad studying and writing, as well as fine art. He explains how he started an editing business and then moved into book cover design. In terms of marketing, book cover design business builds by word of mouth, whereas many authors won't talk about the editing process. He's traveled a lot internationally although he is American, studying in Malta in philosophy and theology and is now doing a PhD in Literature. We discuss academia vs entrepreneurship, and how to foster the latter by learning over time.

It's important for artists to learn how to sell, as well as create, if they want to make a living from this.

* What are the trends right now in book covers? For non-fiction,


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 November 24, 2014  1h3m