The Creative Penn Podcast For Writers

Information, inspiration and interviews on writing, self-publishing, book marketing and making a living with your writing. If you need help with writing your book, or you want to learn how to navigate the new world of publishing and book marketing, then join Joanna Penn and her guests every Monday. Also covers the business of being a writer and how to make money with your books.


Author Entrepreneur. Go Direct And Sell To Your Customers With Jim Kukral

OLD POST ALERT! This is an older post and although you might find some useful tips, any technical or publishing information is likely to be out of date. Please click on Start Here on the menu bar above to find links to my most useful articles, videos and podcast. Thanks and happy writing! – Joanna PennMultiple sales channels are a way to prevent being dependent on one source of revenue, and authors need to be aware of all ways to make income from their books. I recently wrote about my options to sell direct to customers, and today, I discuss this further with Jim Kukral, a veteran of the online business world.
In the intro I discuss my recent trip to Toronto where I spoke at the Kobo HQ, as well as the launch of Delirium and an update on the business book for authors.
This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors.
Jim Kukral is the author of Go Direct: The Content Creator’s Guide to Eliminating The Middleman and Avoiding the Gatekeepers.
He runs Author Marketing Club, where you can get useful free services to help get your book noticed, as well as premium tools like the Review Grabber and HTML formatter (which I use personally.) Jim also co-hosts the Sell More Books Show with Bryan Cohen.
You can watch the interview on YouTube here, listen above or on the podcast feed on iTunes or Stitcher, or read the transcription below. We discuss:

* Whether you can learn to be entrepreneurial
* What selling direct is
* Amazon ranking vs. building relationships with readers
* The power of building a platform of true fans
* The services available for selling direct
* Crowdfunding and Pay What You Want strategies
* Artistic patronage
* Creating community and connection with readers

You can find Jim and his books at and on twitter @jimkukral, and check out the book at

Transcription of interview with Jim Kukral
Joanna: Hi, everyone, I’m Joanna Penn from, and today I’m here with Jim Kukral. Hi, Jim!
Jim: Hey, how’re you doing, Joanna?
Joanna: Hey! Great to have you back on the show.


 2014-08-07  59m