The Digital Marketing Podcast

An advert free, Weekly digital marketing podcast with listeners in over 180 countries worldwide, The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Digital Marketing and E-commerce Expert, Ciaran Rogers and Award Winning Author and Speaker, Daniel Rowles. Find out more at



episode 190: 2018 YouTube SEO Guide for Brand Marketers

Create content that gets found on YouTube YouTube has for a long time been know as the second largest search engine. Ciaran talks to Rob Wilson, Video Spokesperson for VidIQ about their platform which helps you to view some great publically available metrics that YouTube doesn't show you by default. Using these metrics gives marketers a much broader view of how their videos are performing and helps to indicate why some videos are more successful than others. The toolset also enables brands to far more effectively benchmark competing videos in the content space and learn from them. We explore with Rob what makes for an effective YouTube video, how to make good use of video tags, and how to leverage on trending topics. We also explore which metrics matter to YouTube algorithm. Packed full of examples and guidance on how to be more effective with your video channels, you won't want to miss this episode. Rob has years of experience getting the best out of YouTube, so listen in if you would like to discover how to make more from your investment in video content. If you haven't checked out the VidIQ browser extension, you should. It's so good it caused Ciaran to forget to eat lunch ( a fact which we know will shock anyone who knows him.) Get the VidIQ Browser plugin 100 ways vidIQ can help: 1000 subscribers and 4k watch time hours: Also, check out VidIQ's new free tool that instantly 'audits' your channel And finally, take a look at how Rob reviews other channels.


 2018-07-13  33m