Ever wonder how your favorite businesses use data to optimize their strategies? Each week on Deciding by Data, serial entrepreneurs Andrew Weinreich and Jeremy Levy interview business leaders about how numbers drive decisions at their companies. This podcast is sponsored by Indicative, the leading behavioral analytics platform.
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Live Interview: What the Internet Can Teach Us About the Real World, with Meetup CEO Scott Heiferman
Scott Heiferman created Meetup in 2002 to "use the Internet to get people off of the Internet." Now, over 35 million members use the platform to meet nearby people with similar interests. At the end of 2017, WeWork — the company best known for its trendy co-working spaces — acquired Meetup. In this live podcast recording at the UX + Data Meetup, we explore: -Heiferman's time as a McDonald's employee. -The lessons from the Internet that Meetup applies offline. -How Meetup measures its impact. -What the WeWork acquisition will mean for the future of Meetup. -What Heiferman thinks of competition from Facebook. This episode was produced and edited by Lauren Feiner. Our music is "Is That You Or Are You You" by Chris Zabriskie. This podcast is sponsored by Indicative, the leading behavioral analytics platform. Go to www.indicative.com to learn more. Be the first to know when a new episode is released and stay up to date on the latest data news by signing up for our newsletter: goo.gl/forms/FDhgnhRCfkydkjGr2 Read more about the podcast and Scott Heiferman at decidingbydata.com. Follow us on Twitter @decidingbydata