Deciding by Data

Ever wonder how your favorite businesses use data to optimize their strategies? Each week on Deciding by Data, serial entrepreneurs Andrew Weinreich and Jeremy Levy interview business leaders about how numbers drive decisions at their companies. This podcast is sponsored by Indicative, the leading behavioral analytics platform.

http://decidingbydata.com

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Never Do Laundry Again: How Rent the Runway is Creating a ‘Closet in the Cloud’


Rent the Runway is a business that’s dressed as a fashion company but has the bones of a tech startup. Their service allows customers to rent clothes for special occasions or everyday wear. Rent the Runway aspires to give customers the freedom to create a ‘closet in the cloud’ — receiving a rotating wardrobe of outfits that suit their style. Data drives all of the company’s operations — from personalizing recommendations, to efficiently dry cleaning and shipping clothes to customers. On this episode, Rent the Runway’s Chief Analytics Officer Vijay Subramanian shares: -Why Rent the Runway made its first C-Suite hire in analytics. -How to stop doing laundry by keeping your ‘closet in the cloud’ -How Vijay has baked data into the DNA of Rent the Runway. -What you can do to take your company to the next level of being data-driven.


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 2018-07-31  27m