The Digital Marketing Podcast

An advert free, Weekly digital marketing podcast with listeners in over 180 countries worldwide, The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Digital Marketing and E-commerce Expert, Ciaran Rogers and Award Winning Author and Speaker, Daniel Rowles. Find out more at


episode 201: Understanding Conversational AI

Powered by artificial intelligence, chatbots are cutting-edge software applications capable of having highly personalised and engaging conversations with your customers in messaging apps like Facebook Messenger, on voice platforms like Amazon Alexa, Google Assistant and Siri, or directly on your website or app. It’s easy to be sceptical about AI and Chatbots and how they have been implemented in a lot of cases which leads to a rather disappointing experience. The explosion of build it yourself chatbots has put powerful tools in the hands of thousands of marketers, without really teaching them the grammar and best practice of good conversational design. So is chatbot AI really as flawed as our experiences of it to date? In a rapidly developing and emerging field, we all need to take a fresh look at what is actually already possible. We talk with Henry Burton from Artelligen who specialise in creating conversational experiences for a range of different use cases. Henry walks us through the business of conversational design and how it helps to develop strong engagement with Ai powered chatbots when designed and implemented properly. Chatbots offer one of the best ways to get in front of the millions of people using messaging apps like Facebook Messenger, Slack, Telegram and Skype. Henry and Daniel explore how to go about designing a relevant and engaging experience for your customers. Listen in and learn about best practice for generating engagement through the effective use of conversational AI and explore what the future of chatbot and voice computing potentially offers marketers. Useful Links ManyChat ChatFuel IBM Waston


 2018-09-21  46m