It's 1949. 22-year old Hiroshi Yamauchi is the heir apparent for his family's playing card company, Nintendo. From humble beginnings as a scrappy street stall founded in Kyoto's back alleys to the largest card company in Japan by the time Yamauchi takes over, this isn't a company that backs down easily when a little competition comes in. But it was a company that changed it's entire business over a couple of... cartoon characters.Support us by supporting our sponsors!Blinkist - Start your free trial or get 3 months off your yearly plan at Blinkist.com/BW. Squarespace - Enter code BW at checkout to save 10% on your first website or domain at squarespace.com/BW.