Business Wars

Netflix vs. HBO. Nike vs. Adidas. Business is war. Sometimes the prize is your wallet, or your attention. Sometimes, it’s just the fun of beating the other guy. The outcome of these battles shapes what we buy and how we live. Business Wars gives you the unauthorized, real story of what drives these companies and their leaders, inventors, investors and executives to new heights -- or to ruin. Hosted by David Brown, former anchor of Marketplace. From Wondery, the network behind Dirty John and American History Tellers.

https://art19.com/shows/business-wars

subscribe
share



 

episode 6: Netflix vs Blockbuster - Binge


Hollywood execs thought Netflix was crazy to give up advertising and spin off opportunities by letting viewers flop on a couch and watch a whole season of a show all at once. But Netflix knew it was on to something. All of their studies and focus groups revealed something new: viewers who binged content formed an emotional attachment to Netflix. 
Support us by supporting our sponsors:ZipRecruiter - Post jobs on ZipRecruiter for FREE by visiting them at ZipRecruiter.com/BWSquarespace - Get 10% off your first website or domain when you enter code BW at checkout. Visit them at Squarespace.com to get going!


share





 2018-02-15  23m