Join author and e-commerce entrepreneur, Alexander Graf, and his special guests every week as he breaks down different digital commerce topics from what they mean, why they are important, and where to prioritize them in your own digital commerce journey. Our guests typically, international business leaders, experts in the industry at large, and many more thought leaders within the digital transactional space that will be sure to entertain and inspire how your business approaches the growing industry that is digital commerce. Email us for any questions on the podcast: hello@spryker.com
https://spryker.com/en/commerce-talks/
episode 1: #6 Michiel Muller - How Picnic gained 5% market share in 3y following the milkman model
Picnic is currently one of the most exciting investment models in Europe (not only in the food sector). In an interview, founder Michiel Muller explains what distinguishes Picnic from other food delivery services and how, on the basis of these differences, a market share of 5% could be gained in the Netherlands in just three years and whether an international roll-out of the model can be expected in the short term.