Get the best of business to business sales, marketing, and leadership strategies. Join host Sean Campbell as he interviews experts in B2B marketing, B2B sales, and leadership.
http://www.b2brevealed.com
B2B's Hierarchy of Needs
Bain’s Eric Almquist and Jamie Cleghorn have uncovered and organized the values that drive B2B buying decisions.
These 39 elements of value are key to understanding why companies buy, what prompts their decisions, and what you can do to market more effectively.
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