She's In Russia

We are doing a non-digital project, wherein we sell clothes made by Russian designers for two days in December in New York City: fortochka.site Why do slavs squat? The eternal question. The history of the gopnik phenomenon. Plus we trace the emergence of the gopnik image/meme from Runet—>Slavic internet—> Western internet—> global fashion trend. this episode was written up in MEL: https://melmagazine.com/en-us/story/slav-squat-meme-history-russia-gopnik (idk who made the episode image, i got it from the internet, good image tho!)