Greg is a sought-after speaker. Having faced many of the trials and tribulations facing the small business owner, Greg offers his audiences and clients practical actionable ideas to improve their organizations and ultimately get more “life” out of their business.
https://gregweatherdon.com/
Small Business Minute #71 – The One Thing
In the movie City Slickers, Jack Palance’s character Curly and Billy Crystal’s character Mitch are riding along having a bonding moment, when Curly turns to Mitch and asks,
Curly: Do you know what the secret to life is?
Mitch: No What?
Curly : This! (As he holds up one finger)
Mitch: Your finger?
Curly: One thing. Just one thing. You stick to that and everything else don’t mean (expletive).
Mitch: That’s great, but what’s the one thing?
Curly: That’s what you gotta figure out
I’m always reminded of that scene whenever I ask my clients “What’s the number one thing every business needs in order to succeed?” Inevitably, I get a number of different answers that include reputation, a good product, good customer service, great staff, hard work and so on. Quite frankly they’re all wonderful valid answers and easily qualify within the top 5 items, but not what I consider the most important item. However, every once in a while, I get the answer I’m looking for, and that answer is, money!
Try doing anything without money
Money pays the rent, the staff, the new pc’s, product or service development, etc. It’s what keeps the lights on. Money affords you the opportunity to create great products or services. Money allows you to provide great customer service. Money allows you to provide a great work environment. Don’t believe me? Try doing anything in your business without money.
Generating profitable revenue, getting paid and controlling expenses are the key elements to getting money. Do enough of these you’re your bank account grows.