Join author and e-commerce entrepreneur, Alexander Graf, and his special guests every week as he breaks down different digital commerce topics from what they mean, why they are important, and where to prioritize them in your own digital commerce journey. Our guests typically, international business leaders, experts in the industry at large, and many more thought leaders within the digital transactional space that will be sure to entertain and inspire how your business approaches the growing industry that is digital commerce. Email us for any questions on the podcast: hello@spryker.com
https://spryker.com/en/commerce-talks/
episode 1: #10 Norman Nielsen - Zalando SE: Organic search and display ads are not enough
Norman Nielsen is an expert in Performance Marketing who heads up the Global Content Marketing team at German online-fashion retailer Zalando. He has been working in the field of online marketing for over twelve years in a career that has taken him as far as New Delhi and put him at the helm of large digital-marketing teams at Axel Springer. Alex and Willem took the opportunity to speak to him on the fringes of the Emerce Update event in Amsterdam.