The Digital Marketing Podcast

An advert free, Weekly digital marketing podcast with listeners in over 180 countries worldwide, The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Digital Marketing and E-commerce Expert, Ciaran Rogers and Award Winning Author and Speaker, Daniel Rowles. Find out more at


episode 209: Does Content Marketing Convert?

Earlier this year, Ciaran got to talk with Oli Gardner from Unbounce, a Leading conversion rate optimisation tool. We explored a little of what Unbounce does but mainly focus on an exciting experiment that Oli ran earlier this year on blog content. The aim of Oli's experiment was to see what effect writing a storm of regular content to promote key features their platform offered would have on conversions and the bottom line. The challenge... create content that drives both product awareness and conversion rates through the roof. Being a conversion rate optimisation specialist, Oli was confident he could ace this mission and significantly 'move the needle' of success. However, as you will hear, nothing quite panned out as he expected it to but some fascinating lessons were learned along the way. Join us this week as we explore Oli's story and delve into the key learnings and insights from one man's mission to embark on a veritable marathon of content for conversion. Mr Men landing pages original article Mr Men Landing Pages Podcast Episode Unbounce Dynamic text replacement feature Unbounce Landing page Analyzer Is Content Marketing a Waste of Time and Money? Data and Lessons Learned from 20 posts in 30 days Find out all about Unbounce Follow Oli on Twitter 


 2018-12-14  31m