Why’d you like that celebrity photo on Instagram? Why’d you leave that restaurant review on Yelp? Why’d you text in lowercase, or turn on read receipts, or share your location? The Verge’s Ashley Carman and Kaitlyn Tiffany ask the hard, weird, and occasionally dumb questions about how your tiny tech decisions impact your social life.
https://www.theverge.com/whyd-you-push-that-button
episode 10: Why do you post on fake holidays?
The Verge’s Why’d You Push That Button squad is in the holiday spirit, so in this week’s episode, hosts Ashley Carman and Kaitlyn Tiffany discuss hashtag holidays. You might not know the term, but you definitely know the phenomenon. Maybe you’ve seen people participate in #NationalSiblingsDay, or #WorldNutellaDay, or maybe even #NationalBoyfriendDay. Why do people post, and why do they use those hashtags? Also, who invents these holidays?
Kaitlyn and Ashley chat with one of their producers, Bridget Armstrong, and her family to get their take on hashtag holidays and their Facebook posts about them. Then they talk with Lizz Kannenberg, the director of brand strategy at Sprout Social, about brands’ role in these holidays. Copywriters are infusing holidays into our lexicon with no one to stop them!
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