Greg is a sought-after speaker. Having faced many of the trials and tribulations facing the small business owner, Greg offers his audiences and clients practical actionable ideas to improve their organizations and ultimately get more “life” out of their business.
https://gregweatherdon.com/
Small Business Minute #72 – Sales, Play the Long Game
Wall learn lesson throughout our working lives. Some are good lessons, some are a little painful. Some of those lessons we remember, some we forget. Hopefully, we learn to apply the good lessons as frequently as possible and not repeat those painful ones too often.
One of those lessons I learned a long time ago, was to play the long game when it comes to sales. So, what do I mean when I say, “the long game”? The long game means understanding that actions today may pay off at some future point with unknown timing.
The long game is understanding that people are different. Whereas some people need to buy immediately, others prefer to do preliminary research before buying. On … Read More