My name is Austin Brawner, and my purpose is to help eCommerce entrepreneurs build wealth and live more fulfilled lives. You can expect weekly interviews with world-class eCommerce operators, deep dives into what's working right now, and a refreshing break from the "crush-it culture" plaguing our industry. This podcast will change your perspective on building a business, and, hopefully, change your life.
http://www.ecommerceInfluence.com
035: How To Use Video To Acquire More Ecommerce Customers - James Wedmore, JamesWedmore.com
Statistics show that website visitors are 64% more likely to buy a product on an ecommerce site after watching an online video, and if you don't currently use video to acquire more ecommerce customers then you're going to be left behind.
James Wedmore is one of the top video marketing experts in the business and is the founder of Video Traffic Academy: an online YouTube Marketing Training Program that has enrolled over 10,000 business owners and entrepreneurs all over the country.
He has been featured on numerous sites such as Entrepreneur.com, Rise to the Top, Mixergy and many more. He has been the Guest Instructor on 3 CreativeLIVE Workshops, and today, he hosts James Wedmore TV, his YouTube Channel that’s been viewed over 2.5 Million times.
His mission is simple: show business owners how to create and execute effective video marketing campaigns without spending a lot of time or money. Today he’s going to tell us how to use video to acquire more ecommerce customers for your business.
Topics Discussed throughout the interview:- Two types of video for ecommerce.
- 4 key components of a great video for ecommerce.
- Why you should care about the first 5 seconds more than anything else and what you might be missing at the end of your video.
- The answer to your biggest question(s) about building a viral video.
- The easiest ways to get started with video.
- How to use video to build an ecommerce brand that competes with Amazon.
Links & Resources:
- James' YouTube Channel
- Bellroy Wallets
- Yolanda Sotolopez YouTube Channel (one of James' clients)
- James' Video Traffic Academy
- LiveWell360.com
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