The BBC Academy Podcast

Essential listening for the broadcast production, journalism and technology communities. Practical advice on all aspects of TV, radio, journalism.

http://www.bbc.co.uk/programmes/p02pc9zz

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Measuring audiences


Simon Smith and guests discuss audience measurements for TV, radio and online content. Joining Simon are Jo Hamilton, head of Audience Measurement at the BBC, her colleague and senior planner Michaeljon Alexander-Scott, Matthew Clark, who looks after the online systems that measure the performance of the BBC website and iPlayer, and Paul Kennedy, research director at RAJAR.


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 2011-09-22  18m